What happens when your client decides to create a single page website and ask you to optimize it rather than going with the usual multiple-page architecture? Well, you find yourself in a predicament! It is because if you are not that well-versed with single-page web optimization, you’re sure to end up plucking your hair out of frustration.
After all, one-page websites have always been the victim of non-paginated structures, content relevancy and whatnot! Hence, due to the unfamiliarity with the optimization of such website, people preferred to drop the “CHANGE” all together and opt for the traditional site architecture.
However, things have changed now! Since the search engine giant, Google, has now become more developed, intelligent and smart over the years, it has finally acknowledged the existence of single-page websites. Consequently, it has done some updates to its crawlers and algorithms, which is why we are seeing a plethora of well-designed and well -ranked one-page websites on SERP, these days.
In this article, I’ll give you a detailed tour of what goes behind the optimization of these websites and how you too can get started. Let’s see:
Pagination is The Way to Go
Googlebots, aka web crawlers, tend to favor the paginated structure, which a multi-page, i.e., conventional website already supports by default. But, how do we restructure the format of a one-page website? By making sure that we don’t leave our site without any organized pagination.
To paginate the structure of your page, you need to create clear and distinct sections, each of which serving a specific purpose. This also makes navigation a lot easier. Plus, you may define a suitable keyword to each section and optimize it for that section. For instance, you may use a keyword for a specific section’s headline or h1 tag, body content (copy), image alt tag, etc. and use a different keyword for the second section’s content, and so on.
Employ DIVs to Paginate Content
The best way you may go about separating and classifying each section on a one-page site is by assigning a separate <div>.
